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April 2020

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These are the moments in which the news about COVID-19 keeps changing fast. And It’s evident that what we face is unprecedented — not just as marketers, but like friends, parents, and colleagues. And all of us are in it together. People look at each other and their societies in times like these to find out how to react. Over the last few years, we’re very grateful to have built up such a large…

The term “engagement” is tossed around a lot in the field of social media marketing but few companies really know how to do it. Brands might be playing the effortless game of tweeting, “gramming,” feeding Instagram, and Linkedin-ing notifications on products, services, and informative content, but very little engagement. engagement is not just about involvement. You should be, well, engaging. The “Like My Page” in your business niche, is not going to work as…

Congratulations, Mr Boss! You’ve finished the prototype of your product perfected the branding for your new venture, and now you’re ready to schedule a product launch. It can be daunting to deliver a new product into a market with an estimated 1.92 billion digital customers worldwide. The Stanford Business Review found that about 75 percent of consumer packaged goods and retail products during their first year struggled to raise just $7.5 million, causing…

You have a lot on the mind as a small business owner: salaries, recruiting customers, hiring new employees, pushing new businesses and much more. And it’s hard to keep focused when you’re wearing so many hats. That’s why it is really critical that you have a strategy to keep you and your team on track. Organizational techniques for your business You need to set the stage for your organization to get coordinated.…

Every second more than three new members join LinkedIn. The network has issued profiles to more than 645 million professionals globally. Literally said, you’ll need to be on LinkedIn if you want to produce leads. That being said, there’s a fairly big variation between adding a few job openings to a bare minimum account and really taking full advantage of the program’s usability and capabilities. To get the best out of the…

With the explosive growth of the digital world, there is a huge challenge to get you recognized. Have you ever learned about the fifteen-second rule? Yep, it’s about how much time people spend on your blog. It is primarily for this purpose that many marketers who invest considerable capital on organic traffic and premium content switch to creating an email list. They invite users to sign up for their email list so…

Whatever enterprise you’re in, leads — those unique connections which appear to be more likely to buy your products or services —Are what you aspire to achieve most. The more companies in the sales funnel, the greater the opportunity for additional revenue and consumer retention. But maintaining the leads flow can be an incredibly boring task with tons of manual labour. The lead management puzzle includes a number of moving parts: forms, CRMs, email…

You’ve been writing a well-researched blog post for two hours that will help your consumers make major time out. You post it online, send it a week and search with bated breath on the analytics. Unfortunately, the traffic online is already on a weak flat line. Some have predicted that across the globe, by 2021, there would be 3.02 billion social media consumers. So why not use such vibrant ecosystems to…

The value of your brand defines the firm’s long-term sustainability. Having a high market value lets the business expand, facing obstacles with ease and paying a premium for your products or services. Using Instagram to raise your brand awareness is a brilliant strategy because a lot of users invest time on Instagram every day. It has more than one billion active monthly consumers and an 895 million unique worldwide media audience. That’s…

Social media is a wast sea, and the navigation through that is always a frustrating and messy journey. With too many social networking networks to pick from, you’re either frustrated by options or drowning in the commitments requested by each platform. If you’re unsure whether your product or business shouldn’t be on Twitter, or whether it’s worth starting a Pinterest page, it may be wise to take a move backwards and thoroughly assess…