Copies of commercials, product descriptions, subject lines for email — and social networking sites. These are some areas in marketing where the nailing of your brief-form copywriting strategy is essential. In just the blink of an eye, 160 characters pass, but the best Twitter users regularly post fresh content that keeps readers engaged. What’s the beauty of them?
Social networking is a relative newcomer alongside email and print ads, but be assured that the match’s rules have not altered. We just got a little tougher.
Yeah, certain social platforms maintain a hard character limit, and in the case of readers ‘ attention spans, they all have a soft threshold. There is far more clutter to deal with on social media compared to the email inbox. I’ve found that the basics of copywriting on social media work just as well in email, mobile push notifications, and advertising.
Continue on now to know from social networking sites campaigns and the three important strategies I have scooped up. You will see that the power to say a lot with some adds value from social and beyond to any short-form channel.
1. The flourishing emotional content on social media
Social networks are overflowing with loud, highly emotional comments from news stories to enthusiastic messages from acquaintances. In the above setting, standing out and winning commitments takes more than just logic. Pathos, for good or even worse, is indeed a feature in social media.
That’s not to suggest an animal gif will accompany any tweet. It can also be psychological, cold, hard facts. Everything is in the phrasing.
A recent study found that in 30-day retention, mobile apps that submit push notifications will see a 20% increase.
This message is similar to a caption of traditional news. It’s straightforward, polite, and truthful— but it’s not getting enough attention on social media to live.
Yet authors can breathe new life into this same material with a few simple tweaks.
Mobile Marketers: Day 1 Feeble Engagement? Begin sending push notifications for a 20% retention boost. Later, you’re going to praise us.
The obvious change is that this second tweet is more relaxed and conversational, but this isn’t all that’s happening.
First, the material is addressed directly to an audience: mobile marketers. If you work in the field of mobile marketing, this response will remain in your timeline as it will call you specifically.
We then follow this up with a rhetorical question that can be responded to by many smartphone advertisers. Mobile retention is a real issue; nobody wants consumers who never come back to waste advertising revenue.
The tweet is still credible and to-the-point, therefore it does not appear as lazy journalism. However, because of the language, it is more likely to draw clicks. Bear this in mind when thinking about facts and results from studies.
Playing with pictures and punctuation is another powerful technique. If it fits your brand voice, adding emojis, gifs, and even exclamation marks can give the more emotional drawing to your content. In reality, studies show that on an emotional level the brain responds to emojis. If you are at a loss to use emojis, start with the 25 most powerful emojis–the ones that are most likely to increase your commitment.
Note: it is infectious to be excited. And prompting viewers to click the Share or Retweet button doesn’t take much exhilaration.
Ultimately, social networking is a great way to exploit FOMO (Fear of Missing Out) if you’re pushing something time-sensitive. Readers will be more likely to sign up for your webinar or attend your conference if you say tickets are being sold out or registration is coming to a close soon.
2. Break the Character Limit With Images
A photo says a thousand words, and that’s wonderful as on social media you didn’t write a thousand words. Including on channels such as Facebook and LinkedIn, in which there is space left for hundreds (if not thousands) of characters, the functional limit is how much content is above the fold of “see more.” Writing an essay in a Fb status update is simply not practical, but photos help to express so much with so little.
As they are filled with data, infographics and charts are great for social media. Recently infographics have taken off because they are more attractive emotionally. By changing the details, graphics and colours can change a post’s “feeling.”
True, infographics are not working on every channel of messaging. While you can add photos to push notifications and emails, there is really no space for wide scrolling images.
Seek, however, to include small graphs and diagrams that more digestibly convey data. The word count is as big a push issue as it is a social one, so using visual information anywhere you can make sense.
3. Always Invoke Curiosity
Let’s admit it: in such a single social post you can’t say a lot. It is not possible to split all subjects into infographics and one-line abstracts. When you can’t add value right away, the next best thing to do is pose a thought-provoking query when referring to content that adds value.
Traditional wisdom suggests that it should be possible to share all social content, implying that the post would contain meaning in itself. And sometimes, doubling on a copy that interest piques will gain more clicks— and users enjoying the content will spread it anyway.
First Round does a good job of highlighting quotes on Twitter that attract attention. And another tactic is to ask questions that weigh on the minds of readers — not rhetorical questions, but with non-obvious answers to real questions.
For instance; ask a question like this – “ How do emojis affect push notification opens? ”
It is a question that is basic but vital. To some, the question would arise, “Will emojis impact push first of all?”And for others, the harsh truth behind emoji use in push will evoke interest. This way, the tweet seems to be less of a leading issue because it refers to a key question that many mobile marketers have raised.
Subsequently, it’s a great way to arouse reader curiosity by sharing one-off stats. Many people enjoy reading articles informed by data— they are accurate, and they are less reliant on the interpretative and analytical abilities of the writer. Through sharing a bit of data when connecting to a piece of content, you say there’s more to come from.
When the content is filled with enough data, this journalistic methodology is successful. The work speaks for itself in essence— all you need to do is share a sample.
This approach is also ideal for push notifications and email for advertisers associated with other communications platforms. You can’t normally summarize the content in an email subject line or move the post, so inspiring interest is a good way to attract clicks.
Social Media Techniques That Work Magic
End users are as keen as firms to use social media, but the sensor-to-noise ratio is not the highest. Every few posts carry us a new over-the-top news headline or a curated selfie, both wrestling with the same timeline for exposure. It’s no wonder brands are struggling to convert to social, even after they have gained supporters and impressions.
Social media participation calls for content that adds value, but it also calls for fun. Comprehensible yet valuable content is the best way to turn eyes on social, and these tips get you closer to that goal a few steps. It’s time to begin creating content that works!