Look no farther than content marketing if you’re hunting for one of the best ways to generate leads for your enterprise.
Demand Metric showed that content marketing generates 3 times more leads than conventional marketing. And it costs less than 60 percent.
This being said, it will result in poor outcomes and frustration to execute content marketing in the wrong direction. For example, in a recent study about market fluctuations, trends and the following possible outcomes, only 33% of B2B marketers say that their organizations are effective in marketing content.
We shall discuss 6 successful ways to start enforcing today to obtain leads with content marketing in this article.
Step 1: Create a buyer persona
Extracting the wrong leads is as terrible as capturing the incorrect leads. It’s likely messier, in fact, unless you’re going to waste your resources on a lead that’s unlikely to be your buyer.
Therefore when we talk about generating leads, I mean trying to generate the totally correct leads. But to do that, you will have to indicate the sort of people you want as your lead.
A buyer persona is actually a fictional document containing the specifics of your ideal customer. A few of these particulars are as follows:
Solutions they’re searching for
This buyer persona should have as many details as possible. Getting buyer people will make the content based on attracting this kind of customers.
Of course, depending on the products you distribute or the services you provide, you can have a few customers. You can use the Facebook Insights which comes under the Facebook Ads Manager section to get to know your target audience better.
Step 2: Leverage content syndication
Enriching your company blog would certainly help to obtain many leads to boost your business better.
But what would happen, if you are selling old goods in a new rickshaw? Of course, what people need is fresh and unique content which would fulfil their need or something which might answer their query. And if not, then the great content that you’ve put a lot of effort in would massively underperform. A way out of this challenge is content syndication.
What is content syndication?
Content syndication is actually the method of having your content on third-party sites that may be more popular than yours and reach a much larger audience.
You get visibility to your content, and third-party websites get free content that they can use to satisfy their audiences. If you syndicate the content to catch leads to a platform with your target audience, it’s a big moment to capture a lot more leads.
It is a valid concern, of course. But most syndication networks use historic tags to inform search engines that your website material is the preferred version and should have SEO value. This eliminates the possibility of a fine being imposed.
Step 3: Include lead magnets and updates to content
These days, people are unwilling to discuss their contact info since their inboxes are full of rubbish.
You must first have value to catch the lead. This is the role of the lead magnets. They help solve a problem for your audience and serve as an incentive for visitors to release their personal details.
Few varieties of content that may act as a lead magnet for your content marketing campaigns are:
What are the characteristics of efficient lead magnets?
They address an immediate problem for your clients
they’re fast enough to be used instantly
they’re readily accessible to your guide, they fix a particular problem
The content update is another similar idea. Content updates are fragments of content provided to a website user that are important to the content of the page.
Strictly speaking, they are lead magnets. However, they usually generate even greater conversions because they are related to what the visitor is currently reading. In certain cases, this could just be a PDF copy of the website or another format of the content of the page that viewers can keep for future reference.
This would help you to attain better google rankings and refined conversions both in a quicker and effective manner.
Step 4: Improve your landing pages
Unless you know that almost all single landing pages are explicitly designed to simulate leads, so designing them without planning means that you are simply squandering your leads. There is semantic markup that you have to follow to ensure that your landing pages are designed for high conversion.
Let’s look at some of them:
Remove the navigation bar
One of the biggest misconceptions marketers commit is that they discourage visitors from optimizing their landing page and offer a number of opportunities for visitors to click away from their landing page without converting.
Any visitor to the landing page will have only two choices: either to leave the page or to convert.
Therefore, by removing the navigation bar from its landing page you can increase the number of converts on the go! How does that sound? Cool right? Yeah, that’s okay, you may thank me later, lol!
Add more contrast to the CTA button and make it more visible.
The shade of your CTA button needs to be highlighted on the landing page. If you really want visitors to click on it, let them get their attention in contrast.
Try Running A/B tests
No landing page is flawless. So for that, you need to regularly test to boost your conversions.
You can test multiple elements on your page and monitor their conversion results. Some of the page components to be examined are:
Copy of the page
Call to action
Number of form fields
It is necessary to note that while reviewing, you should only test a single element at a time. It lets you monitor changes that affect your conversions.
This will lead to more increase in the conversion rates from the landing page.
Step 5: Use guest posts to attract more leads
Guest blogging is a beneficial practice to boost brand awareness and build quality backlinks. Another advantage, though, that most people fail to take advantage of guest posts and capture more leads.
You can ask yourself: Can I do that? But how?
Many sites allow you to keep a link in your bio writer after a guest post. You can leave a link to the landing page by offering a lead magnet to your guest post reader instead of a link to your home page. The trick here is to render the lead magnet important to your guest post.
And based on the website you’re writing a blog post, you can even add your content upgrade to the body of your post.
Step 6: Targeting long-tail keywords with the absolute and most fitting intent
While you run a small to medium-sized company, then hitting long-tail keywords is the way to go. First of all, it’s easy to detect the meaning of these keywords.
Second, they have weak competition. You can use a tool like the Google Keyword Planner to conduct keyword analysis. This will help you determine the long-tail keywords that a possible lead might use in search engines:
You will build your content to address these keywords after discovering them. In addition, you can customize your website for this keyword. This involves adding a keyword to the sections of your website, such as:
First few paragraphs
Image alt text
Develop long-form content that offers the remedy that your visitor is searching for after doing this. If you carry visitors from search engines, you can use lead magnets, exit-intent pop-ups, or other lead collection strategies to collect their information.
The first significant step in winning the consumer is to capture competent leads. With a few tweaks to your content marketing strategy using the tactics in this post, you’re well on your way to turning your content marketing into a lead generation machine.