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“LinkedIn is one of the most overlooked and underrated social media platforms for marketing” according to social media expert, Niel Patel. Many wrongly assume that LinkedIn is not used regularly or that it is more efficient to generate business on larger platforms like Facebook or Instagram. They also assume that since you can only connect with the people you know, there is no scope for generating new leads. But these myths break down at the…

Until some years ago, the Google search engine gave the same results for queries to all people. But today, when we search Google for something we all get different results. The resulting website content will be in a way that directly addresses our individual needs and wants. This is known as personalization of website content. It creates a more personalized experience for visitors. Personalization of your website content is the process of creating customized content for users…

Google ads unlike a traditional advertising platform is not just about handing over money to an advertiser, and expecting them to do the rest. Many people lose money on google ads because they don’t know how to go about this, while the ones that do know how to use it make tons of business revenue. Below we will try to cover the basics about the inner workings of google ads. Once you familiarize yourself with…

As technology undergoes change each and every second, you also need to be updated about these changes as a forward-thinking marketer. With the change in technology, the perceptions and preferences of your website visitors also change. Content marketing is the most sought after marketing strategy for technology-savvy marketers of today. It is the present and future of digital marketing. Content marketing is about disseminating relevant, consistent and valuable content to your audience, thereby attracting them…

In this age of information overload, people have confined themselves to a selection process of what they want to attend and where they want to engage in. When it comes to marketing your product, traditional techniques like bombarding people with ads to increase publicity, have lost their value. People tend to neglect these bulk ads. So, marketing strategists have to devise lead generation techniques to gear up sales. Lead generation is now a trending term…

The greatest challenge for a business organization is to discover customers from a world of strangers. This discovery can be a highly costly process because it garners a lot of NOs along the way to your ideal customer, a method which many companies cannot afford to use. Traditional methods used in this process like cold calling turns out to be inefficient as only a mere two percent of cold calls find success ( that is…

What is shared marketing? Now a days, almost all companies do online marketing for accruing more customers. And when we analyse the results, 20% are price conscious customers and not fit for their selling price. 20% of requirements can’t be fulfilled by you. 10% are either spams or job applications. Which means, 50% of enquiries which are good and eligible to convert. Now the question is, If they need more leads, what they can do…