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Vishnu U

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If you look back at marketing the past decade, you will get an image of how quickly things are progressing these days. Trends have come and gone, some have transformed the way works of lead generation (e.g.: automation) and others have flopped harder than Google Glass (remember the revolution of beacons?). My favourite thing about trends is how many of them are doomed to fail, and I think I’ve developed a pretty good eye to…

The secret to making sales for many businesses is to generate leads first. Leads are important because they are the people who have proven organic interest in your products and business by providing you with their information in some way, whether it be by filling out a questionnaire to download an ebook, completing an online survey or something else. However, leads don’t grow on trees. Several entrepreneurs are having difficulty generating adequate leads to fuel…

As we approach the end of the year faster, it’s a great time to look ahead to where we’re going and the marketing trends that we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve at a strategic level, and in this article, I’ll look at some of the specific trends that need to be looked for in more detail. Technology continues to advance at a…

Lead scoring is an important tool that helps sales and marketing departments evaluate which prospects the business and its current sales funnel are potentially most beneficial for. A lead scoring system works only when it is set up correctly and is consistently used. Otherwise, it avoids being a waste of the time and money of marketing and sales. Below are some important aspects of lead scoring, and how how they benefit your company, What Is…

Everyone needs customers whether you own a large business or any small shop. Now, do we just need to start the business and the customers should start pouring in? Not so. Now, this is where the strategies of the Lead generation come into the picture. According to the B2B Technology Marketing Community, 61 per cent of B2B marketers are of the opinion that the category of their greatest challenges is to deliver top-quality leads. Your…

We live in an age of unparalleled development on the small business. The Internet age has enabled entrepreneurs to set up shop and compete with larger corporations in almost every niche market. Online tools such as website builders, automated services such as payroll, improved communication, and the gig economy all make it possible for small business owners to go with rivals of all shapes and sizes together. Yet what about marketing? How will a small…

Social media is a path of obstacles for new businesses and marketers. It offers so much potential but it also has stumbling blocks. There really is no right way to use social media, however, there is some wrong way as it turns out. Whether the blame for posting falls on the company or the consumer for a statement, there’s plenty of room for negativity here. Luckily, there are opportunities to make things better for the…

Lead generation serves a significant role in every business ‘ success, as this is the early phase in the sales funnel. Lead generation can seem confusing and complicated with so many various options. But it doesn’t have to be! We ‘re here to give you a deeper understanding of this principle marketing practice, and how it can be used to connect with your prospects more effectively. First of all, you need to know that a…

The paramount significance building links is one of the most demanding and often vital tricks in digital marketing and especially in SEO. Google has such great admiration for high-quality backlinks because they are the biggest factors which indicate whether the website is spatially authoritative or not. Google can use website info (number of links pointing towards your website) to determine the viability and significance of your website on certain subjects through basic crowdsourcing. So Why…

How do you capture leads and manage the latter? It is a simple question, but few of the firms have a clear answer and they have a successful strategy as well. Most often, there is no method to produce and handle leads from the first conversion to the closing of sales. If a process exists, it is usually a mixture of manual sorting and poor communication that risks contributing to failure and the all-important timing…