Category

Lead Generation

Category

If you look back at marketing the past decade, you will get an image of how quickly things are progressing these days. Trends have come and gone, some have transformed the way works of lead generation (e.g.: automation) and others have flopped harder than Google Glass (remember the revolution of beacons?). My favourite thing about trends is how many of them are doomed to fail, and I think I’ve developed a pretty good eye to…

The secret to making sales for many businesses is to generate leads first. Leads are important because they are the people who have proven organic interest in your products and business by providing you with their information in some way, whether it be by filling out a questionnaire to download an ebook, completing an online survey or something else. However, leads don’t grow on trees. Several entrepreneurs are having difficulty generating adequate leads to fuel…

As we approach the end of the year faster, it’s a great time to look ahead to where we’re going and the marketing trends that we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve at a strategic level, and in this article, I’ll look at some of the specific trends that need to be looked for in more detail. Technology continues to advance at a…

Lead scoring is an important tool that helps sales and marketing departments evaluate which prospects the business and its current sales funnel are potentially most beneficial for. A lead scoring system works only when it is set up correctly and is consistently used. Otherwise, it avoids being a waste of the time and money of marketing and sales. Below are some important aspects of lead scoring, and how how they benefit your company, What Is…

Everyone needs customers whether you own a large business or any small shop. Now, do we just need to start the business and the customers should start pouring in? Not so. Now, this is where the strategies of the Lead generation come into the picture. According to the B2B Technology Marketing Community, 61 per cent of B2B marketers are of the opinion that the category of their greatest challenges is to deliver top-quality leads. Your…

Lead generation serves a significant role in every business ‘ success, as this is the early phase in the sales funnel. Lead generation can seem confusing and complicated with so many various options. But it doesn’t have to be! We ‘re here to give you a deeper understanding of this principle marketing practice, and how it can be used to connect with your prospects more effectively. First of all, you need to know that a…

How do you capture leads and manage the latter? It is a simple question, but few of the firms have a clear answer and they have a successful strategy as well. Most often, there is no method to produce and handle leads from the first conversion to the closing of sales. If a process exists, it is usually a mixture of manual sorting and poor communication that risks contributing to failure and the all-important timing…

A business where you are supplying services needs to be constantly on the client’s good side. Clients have demands and deadlines for keeping things flowing. Others may be open with you and some may be highly professional. If your business is still in the startup phase, your clients will mean much more than an established position. Establishing a customer or business partners and stakeholders is an ability in itself. And you must have this…

The world is exhausted from the impact of the unprecedented coronavirus outbreak, which was previously recognized as the Wuhan virus less than two months earlier. Spread across 150 countries, it has now caused more than 7,500 deaths and infected another 189,000. The death toll has passed huge numbers in the US with 50 states reporting novel virus cases. Reports of death have been coming from 18 different countries. Many health systems’ grim report is…

The last few months have been rough, and the days ahead are still difficult. The declining economy, a failing health system and a huge amount of uncertainty are causing horrible fear to individuals and businesses. We are uncertain because it has completely shut down the world as we knew it. Both large and small companies are facing an uncertain future. To make money they depend on a predictable world and nothing is consistent right…