Category

Lead Generation

Category

The dedication of your time, effort and money in obtaining the perfect leads to your website would give you an edge and will always help you prosper. But every technique for lead generation is of no use once it does not help you achieve real customer relationships. Although there’s one possible option you need to bear in mind, no matter whatever you choose to do. That next worst thing that a marketing expert can…

While speaking of the word optimization, you may think of drafting keyword-optimized blogs to maximize the search engine or operating AB split tests to improve the landing page. However, in fact, through demand generation, account-based marketing, and lead generation, any marketing method can be optimized. I’m going to evaluate the fundamentals of the funnel generation. We’re going to provide some shoulder-to – the-basic strategies which you can incorporate while preparing your campaign initiatives…

Your website’s homepage is often ignored. It is the most viewed web page for many B2B websites. As a consequence, this presents a huge potential for lead-gen. Almost every B2B marketer forgets this. So, is your Homepage producing the leads it should have? What’s your site’s really significant page? Obviously your homepage, Right?   Okay then, What’s your website’s second most visited page? Are there any services? What are the products?  …

You may choose to be on so many popular social media sites. But unless your main objective is to interact in the best possible way with the best decision-makers and business people, LinkedIn should be your destination to be. Involvement on LinkedIn is going through the roof, simply because people are interacting at ridiculously high rates with all types of content and that engagement will always go higher. Notably for video. Whereas the…

Making use of hashtags to elevate your brand exposure is not as simple as trying to add #to your target keywords with social media updates happening faster than you blink. Brands must now not only depend on mainstream hashtags but also be aware of rapidly growing consumer and influencer trends. It allows maximizing the use of the hashtag so that consumers of social networking sites don’t skip your comments.  Many brands use social media…

The processes for selling B2B are complicated, interconnected and long. Yes, the occasional mistimed conversion may occur – but for the most part, a process of nurturing and educating any prospect is necessary. The products and services which involve a substantial investment and/or technical complexity need to be considered carefully by multiple shareholders at multiple levels of the business. We tend to think in abstract terms about this, but recognizing the human nature of…

To improve the conversion rate of the website, several different landing pages, several colour combinations and calls to action must be tested–that’s common knowledge and that’s something all companies should do. While this tends to increase the conversion rates significantly, this is not the only thing you can do. More can be accomplished for the purpose of generating the conversion rate, and the smallest change can sometimes lead to a dramatic rise in conversion…

It’s surprising to know that an average person spends around 4 hours using/browsing the internet, social media and the other entertainment/commercial contents and almost  60-80% of business to business transactions begin with a simple search on the cyberspace! Isn’t it startling? So the face of even business development doesn’t necessarily have to be a herculean task to perform. Following some simple measures and processes, you’ll get access to the full-fledged growth and also can have a…

In this age of digital transformation, around fifty per cent of internet users are on social media. They use it daily by using huge amounts of data on such platforms. This data is very beneficial and valuable for social media lead generation. Marketing personnel can use it to target their audience directly. The major reasons for this overwhelming manipulation are: Marketing using search engines are getting harder and a bit complex. It becomes more puzzling…

Lead scoring is an aid for you to rank prospects and identify high-quality leads. Understanding which leads are more likely to get converted saves your time and eventually improve your bottom line. The benefits of scoring your lead data are as follow: 1. Provide a Comprehensive Profile of Potential Customers Quality lead scoring defines leads based on both behavioural and demographic traits, thus offering sales and marketing a fair and detailed picture of a lead’s…