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Marketing

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Finance advisors role involves researching the marketplace and recommending the most appropriate products and services that best meet the needs and demands of the clients and then securing a sale. Hence, they need to establish themselves as a trusted partner in managing their customer’s assets. Here are some quick tips to earn their trust and improve your business performance. 1. Lunch And Learn Lunch and Learn is a trending phrase in the marketing world. Like…

People love to travel to new places to get themselves entertained, learn new things, new lifestyles and new cultures. With this trend growing at its highest pace, businesses are quite profitable in the tourism industry. Just like any other company increasing sales is the number one focus of a travel company. The competition is getting rough and abundant in the travel industry. New travel agencies are popping up in every nook and corner of places. Every…

If you are a small business owner, have a limited budget and have a lot of difficulties succeeding with your initial campaigns, try out these viable marketing strategies. 1.Create a website for yourself The world is online today. So, businesses that don’t have a website are likely to be missing out on a pressing part of the market. Online business necessarily not mean you are selling your products through your website. It also means a…

Sales funnel is a business jargon used to refer to the journey that prospective customers of a company goes through on their way to purchase. With a solid sales funnel, it’s easier to convert leads into sales efficiently and grow sales and revenue over time. Improving the sales funnel’s efficiency is among the top sales priorities. It evokes an insight into business people about their potential customer’s thought process, challenges, and decisions. Sales funnel is…

Digitization has tremendously changed the face of the travel industry. With the infusion of digital marketing, everything is now just a click away. Digital consumption is very different from what it was once many years ago. The travel industry has become one of the fast-growing and largest industries of the world. To cop up with this competition, travel agencies have to employ great techniques to identify their buyer persona and tailor their offerings to the…

Wondering how your small travel agency with financial constraints can survive in today’s competitive tourism industry??? Investing in marketing research as well as employing different marketing techniques definitely helps in boosting your business. It doesn’t mean that you have to spend a huge sum like the big agencies. Whatever you have in hand must be spent wisely. Here are some easy and affordable marketing strategies that have a proven history of success for small travel…

No one will buy your product or service if they haven’t heard of it or if they don’t know what your company offers. Here comes the role of a great promotion strategy in growing your business. Promotions are an important part of business marketing that specifically refers to disseminating information regarding your company, product or services to targeted customers. This helps in making customers aware of you, attracted to your brand, interested in buying your…

Do you plan to take your small business to new heights? Do you feel like your existing customer base is not enough? Does your marketing techniques need to be revamped? You don’t need to worry about all these here in this digital era. The sole solution to your problems is Social media marketing. Social media marketing or SMM is a form of internet marketing that involves creating and sharing content on social media networks so…

What is cloud marketing? Internet has impacted our lives in all ways possible. It has changed our ways of seeking knowledge, thinking, lifestyles, shopping and whatnot. Along with the flourishing of the internet, evolved cloud marketing. It has paved the way for a new online business environment where marketing is way easier than before. Cloud marketing encompasses the online marketing efforts of a company to reach and interact with its customers. It stretches from the…

“LinkedIn is one of the most overlooked and underrated social media platforms for marketing” according to social media expert, Niel Patel. Many wrongly assume that LinkedIn is not used regularly or that it is more efficient to generate business on larger platforms like Facebook or Instagram. They also assume that since you can only connect with the people you know, there is no scope for generating new leads. But these myths break down at the…