Did you know that there are over 500 million active members at LinkedIn?
If you are a professional who wants to reach out as a leading think tank in your field, LinkedIn is indeed a great place to obtain exposure, show your reputation or experience and build meaningful debates within the community of your industry.
1. Improve your LinkedIn profile so you can be identified by professionals in your sector
You have likely to have created a LinkedIn profile by now. Though— when you want to be a mover and shaker with a major follow-up— just having a page doesn’t necessarily help people in your business to see you. Here you will need to take measures to modify and maximize your LinkedIn page to make sure that you pop up in searches related to your skillsets or feeds of individuals inside of your sector.
2. Be using Skills, Endorsement deals, and Guidelines to Validate Your Competence
Once read your perspectives, experiences you’ve observed, or consume your content on business development, they may want to make sure you’re an actual expert in your field before taking the advice. While abilities, sponsorships, and suggestions are not directly related to content creation on community engagement, they will help you ensure people take your opinions of experts to heart.
Listing things in the Skills & Endorsements section would allow you to highlight the abilities in which you have experience when enhancing your profile in your industry-related search results or keywords corresponding to certain skills. Apart from having your profile more searchable for those in your field, former colleagues ‘ endorsements may also confirm that you really have the expertise you’ve mentioned.
3. Connect with other industry experts
Connecting with colleagues and other industry experts would help you to develop your network and increasing your contact numbers. However, it will also allow you to watch what they are doing and also benefit from their insights.
Don’t worry if you’ve got a smaller audience. All you have to do is devote a short amount of time every day to interacting (networking) with others on the web. In this blog entry, you can find a mini-program of networking practices that can be done every day in less than 15 minutes.
4. Using LinkedIn Groups or comment sections to connect with yours
LinkedIn Groups is a tool that allows professionals to build, maintain and write about a particular topic on community pages. You could see business novices asking questions in these classes, as well as sharing tips with professionals. When someone shares something that is interesting, people will talk about it in threads or give advice relevant to it.
Able to communicate on these forums or making your own post inside your industry-related group will help you engage with others who may be interested in your thoughts and eventually create further contacts or followers:
If you are too busy finding the right Groups for you, you can also making your posts and comments more engaging and including a question at the end of your post and calling for action. For example, if you’re thinking about technology or a new management plan in a blog or LinkedIn post, you could finish the content by asking, “How do you encourage creativity in your company?”
Through raising your query or calling them to respond, you can allow them to start a broader discussion in which you can then proceed to engage to demonstrate your skill and reputation on the topic.
5. Compile longer-form observations or thoughts connected to your profession or industry
apart from presenting your skills, achievements, and minor career-related updates, you can’t forget the most important aspect of thought leadership: wanting to share your thoughts.
Your suggestions, thoughts, or big ideas may not always blend in well with a small post or article, so be sure to also write blog posts on your page regarding articles related to your business. You may post on Publish function from LinkedIn, or share content a blog post from your own website or Medium.
6. Test & Research with posting photos or videos on LinkedIn
LinkedIn is not just a platform for your learning video and brief text-based alerts, such as Facebook and Twitter, but also an emerging social network that continues to accept and include live videos, uploaded videos, and photographs in their streams.
So, before you go to share an update about your career or company, try sharing a photo including a text post. Alternatively, try posting a video, if you really want to exchange long-form guidance. Here is an example of this:
7. Build cross-promotional content with the other thinkers
Try making content together mentioning one another in your articles whether you collaborate with and have developed a friendship with other thinkers or products at LinkedIn. This will enable you to connect and cultivate friendships. However, these cross-promotional tactics will make the other individual or brand’s audience know about you while educating your audience of their job.
8. Learn to accept the alternative social media platforms
Make sure to support the other social media sites, including Facebook or YouTube, if you want to reach out and be a LinkedIn expert. This will allow you on all the platforms to grow a very well-rounded fanbase.
Here are some ways you can do this:
- Announce if you have entered a new platform, post your profile and just let people learn what they can anticipate from this social media network.
- Share connections to material from other social media platform, including Videos on youtube or blog entries.
- Think about composing and sharing blog posts of your marketing techniques on other networks, such as Medium, so you can both see your perspectives and know that you’re on that platform.
In addition to supporting your other social media platforms and creating an overall web presence, make sure to share posts about LinkedIn and your profile link on your other social networks so that your followers can expand your LinkedIn follower list.
The aim is to show your experience and engage with people in your industry when it comes to promoting yourself as a think-tank leader. So, irrespective of which field you’re in, make sure to post content frequently or share ideas that are useful or beneficial to your followers.