In 2021, cybersecurity is more important than ever. Most people now have access to a wide range of online services through their phones, laptops, tablets, and even smart home devices, thanks to technological advancements. However, such accessibility has resulted in a rise in cyberattacks, which can be devastating to both individuals and businesses.

Phishing attacks are hazardous. They not only take advantage of entirely human mistakes, but they also hijack products and compromise the sensitive details of their clients, causing permanent damage to your reputation.

How Does Phishing Take place?

For making their emails appear natural, phishers fake corporate email addresses or build email accounts that look similar to corporate ones. They then use the company’s logos in their emails. The phishers’ campaign is highly successful because corporate branding persuades many recipients to receive a legitimate email from a reputable organisation. As a result, end-users are more likely to click on the malicious connection attached and reveal sensitive data.

People lose faith in an organisation when they are duped by phishing emails that use corporate branding. Protecting your brand from phishing is now essential for maintaining your reputation, as it is notoriously tricky to regain customer trust.

Safeguarding Your Company From Brand Abuse

Cyberattack security has become one of the company’s top priorities. Cybercriminals would be less likely to use your identity to phish unsuspecting recipients if you protect your company from brand violence. As a result, you will keep your clients’ confidence while still protecting their details.

While it is challenging to avoid piracy or misuse of your brand entirely, you should take measures to be more aware of how others use your brand online. Your business should keep an eye on the Internet for trademark infringement of your brand by other companies or even lookalike products. You may also set up email notifications for when someone creates a new website that violates your brand. 

Email Spoofing 

Many phishers use email spoofing to deceive people into believing an email came from a reputable company. Since the Simple Mail Transfer Protocol (SMTP) cannot verify the sender of an email, phishers can easily forge the email’s “sent by” sector. Usually, phishers are astute. They know how to gain the recipient’s confidence by using corporate branding and a masked hyperlink; however, it is becoming more difficult for consumers to tell the difference between a phishing scam and a legitimate email.

To secure your brand from phishing, you can use Domain-based Message Authentication Reporting and Conformance (DMARC). It also gives domain owners complete control of who can submit emails from their domains.

Exploiting Your Website

If cybercriminals have easy access to your website or email accounts, they can go beyond email or website spoofing. Fortunately, you can improve the protection of your domain and website by consulting cyber intelligence firms since they are familiar with the most reliable methods for preventing unauthorised access.

Spoofing is less standard than email or website compromises because it is easier to control the protection of your properties than it is to manage fake emails sent in your name. Keep the website up and date to ensure that all bugs are resolved.

Cybercriminals will publish a new page and upload a phishing kit if your website is hacked. Customers will be unable to recognise that they have received a phishing email to use the company email address to guide them to the phished page.

While it is becoming more challenging to differentiate between phishing and legitimate emails, the company should take steps to defend itself from phishing. Improving your protection and working with cyber intelligence experts will help you protect your reputation and customers from irreparable harm by fortifying your website and domain against hackers.

An Effective Security Awareness Program Needs Dedication

You should not rely on only one line of protection to strengthen the organisation’s cybersecurity. Your anti-virus software is an excellent place to start, but it is not sufficient in and of itself.

Your workers are your most serious flaw. They could unwittingly click through to a malicious website or fall for a phishing email. That is why you must implement a robust security awareness program.

It would help if you determined the current expertise levels of your employees. Following that, it is critical to teach them how to spot phishing emails. Since you will need to establish a daily training schedule, make training enjoyable.

After the software is in effect, keep an eye on the outcomes and see if any changes need to be made. Finally, make sure the programme complies with privacy laws and include top management.