If you’re a news publication, a travel writer or a digital advertising network, being mindful of what attracts or deters visitors on your website is an important marketing capability for any productive company. While we can all intuitively discern websites that talk to us from their not-so-pleasant counterparts, it is not that straightforward to recognise the features that make or break a strong website.
User involvement is a major influencing factor to all the aspects that indicate that a website is successful or not. A good website, then, can be described loosely as one that keeps readers engaged. So, of course, it’s important to note that the number one reason people don’t interact with advertising is meaningless.
Although there are a few different approaches for increasing your interaction level, one of the most significant is to ensure engaging material on your website is. Interactive content maximizes user interaction by ensuring that the viewer is not only engaged emotionally but that they are often engaged actively with their keyboard or mouse.
I’ll address 7 of my favourite techniques to make the web content interactive in this blog.
Ask for Ratings & Reviews
Asking the users for feedback is a perfect first step in improving customer engagement, whether by reviews or comments. While this is still being achieved by other places, some approaches are more successful than others.
The standard pop-ups that ask for feedback will quickly come off as irritating, disturbing what on your website should be a smooth user interface. To make the issue of ranking less invasive, you can play with putting it at the end of your pieces of material rather than as a pop-up. You should also use emoticons rather than the usual 5-star ratings; as emoticons have become a common part of our modern daily language, people prefer to view them as amusing rather than molesting.
Incentivize with Gamification and Rewards
Gamification is the introduction of gaming features into non-game settings, such as scores or ratings. Gamifying your blog posts and blogs allow people to connect with the content by presenting them with an opportunity to participate. You can also get users to comment by offering incentives, in addition to creating user feedback with calls to action. When users get points or coupons to comment on the posts, they’re inspired to start reading and commenting.
Just as leaderboards proved successful in sports, they are a valuable resource for your web as well. Publishing a list that recognizes top commenters and lists highly paid users is a successful way to encourage people to engage consistently with the site. Giving user badges for top commenters who have proven their worth and credibility, as it is the equivalent of motivating users to reach a higher level in a game. TripAdvisor is a perfect example of a platform that uses appropriately branded badges, giving visitors passport badges to search attractions in different countries, and Explorer badges to be one of the first to test an attraction or venue.
Incorporate Quizzes, polls, and stories
You should embed immersive modes of entertainment produced by third-party sites, in addition to gambling the site itself.
Trying to incorporate quizzes about personalities that soared in popularity through BuzzFeed and other pages is a perfect way to pull in followers. If you use WordPress, plugins are accessible that you can use to create and apply thematically related quizzes to your web pages. WP Pro Quiz is one of the most common quiz plugins, with a basic design and plenty of configuration options available.
Apester is another important forum for incorporating digital storytelling as well as quizzes and polling. Visual storytelling is an excellent addition to the content as it entails sharing stories in a manner that needs user interaction. Embedding visual storytelling into your websites allows your followers to interact on a personal level with your stories while scrolling and clicking through the plot.
Promote Reader Feedback
Sometimes it’s not enough to open only a comments section once it comes to inviting feedback from the readers. You should then use innovative calls to action to push users to comment. This can range from telling your readers to answer a question that you raise at the end of your article, or asking your readers or add it to the numbered list of your article.
Comments are not only useful for getting users to respond to your content; users do continue to read other users ‘ comments, and they may prefer to hang on posts full of comments. In addition, comments bring clout to your posts and are useful for SEO, since they automatically bring to your posts additional keyword variants that help you boost your search rankings.
Incorporating user-generated content communicates to consumers that they respect and support their feedback and interaction. In effect, this sense of interest and gratitude allows consumers to participate evermore.
There are a few different ways of showing user-generated content. Another approach is to write essays in current blog posts that directly discuss the top-rated comments. You can also continue certain posts by quoting directly the user who made the statement. It would provide people with an added opportunity to make top reviews on your platform while helping you concentrate your posts on the topics that are most important to the audience.
When the platform offers merchandise directly to consumers, another powerful way to improve user engagement is to enable users to share photos themselves using the objects. You can also create Instagram ads and not only re-post customer-generated Instagram photographs on the Instagram page of your client but even view the pictures directly on the company website. This will encourage users to browse through your Instagram list, navigate to your site and maybe even upload pictures themselves.
Include Social Media Buttons
You should also keep in mind that there should be an opportunity to share it with friends and followers for any important piece of content. Apps such as Sharethis.com and Addthis.com allow you to add Facebook, Twitter, Instagram, and other social media platforms on your web.
There are a variety of strategies for creatively manipulating the social media keys. The buttons should be put in positions that are familiar to your user, such as at the top or bottom of a blog entry, or on your site’s sidebar. You may even go a step beyond and incorporate the buttons dynamically into your website design. Well built social media buttons will create a seamless transition between your content and the sharing buttons, making it more comfortable and easy for the user to click on the sharing buttons as they browse your web.
Don’t forget about internal links
If a user reads one of your blog posts, it’s vital that you always get them to browse through your additional pages. To make it easy for readers to connect with your content, including related links to other articles on your blog within each of your posts. When readers see a link to an article promising to provide more detail on the same subject, they’re likely to click to learn more.
The easiest way to insert ties into the posts is at the end of each post or in the papers themselves. When you want to use the links inside the posts, make sure to refer to terms that best define the content of the article to which you are referring. Another choice is to add a question at the end of each post (e.g., “Want to know more about social media marketing?”).
This will be an important part of your website design and marketing plans to get your followers to engage with the pages. Although continuing to produce useful and insightful online content is important, your web pages should be enhanced with apps that make your content easy to access and enjoy reading.
Which are the methods for rising customer engagement with your content? Why do you use the strategies that I have discussed in your business strategy for marketing in 2020? Inform me, in the comment section, about your preparations.