It’s been many years Since content brand stories and social networks have dominated marketing conversations.
Big brands create entire content platforms which may or may not feature their products. Social networking is overflowing with companies that have no other means of advertisement. And everything runs a bit too fast.
Whether any of this relates to them, it makes a small business wonder. Can a local business use social networking or marketing content to significantly boost its brand, or is it just for the bigger players?
The reality is, in order to stand out, small businesses also need to mark themselves. To raise their own sales, they should unleash the power of content, social media, and email marketing.
Here are a few tips on how to start as a small business a successful online advertising campaign.
Small business branding
Perhaps you’re not the first or last real estate agent or paper shop out there online. Then how do you stand out from the competitiveness?
Consider about you as a business and what you offer better that makes you unique before you go any further.
There are a number of ways this can be achieved. Let’s look at some of them.
1. Creation of your Small Business Brand Story
As I said before, you have to find out just what the brand is before you do anything else to improve your small business brand. Who are you?
What’s the story of you?
If you really want to stand out, these are crucial questions to be answered.
Did you know that if they have a clear story as well as a mission, Millennials are more likely to swear their allegiance to a brand? We want the world to change and they want to do the same for their brands.
2. Branding Through Excellent Service
Spidy’s email marketing platform held a summit to discuss e-commerce best practices. One thing they stressed was a good customer service that made them stand out.
Then this will brand you as a notch business and earn you brand awareness by addressing customer complaints quickly and anticipating their needs. Not doing that will scare away your customers. In fact, according to Leadscribe, if a company doesn’t really anticipate their needs, 50% of consumers will change brands.
3. Branding via layout
So far we have all seen how successful product branding can be. And that is why Calvin Klein covers your products in the signature red tissue paper and your Shutterfly pictures come in the bright orange box.
Until the tissue paper sticks out of your bag and the wrapper has been in your mailbox, everyone knows where you’re shopping; you’re part of this group.
Get your own distinctive feature that appeals to your brand of small business. Perhaps it is the shade of your shipping boxes, or maybe on all your posts on Instagram, you’re using a certain border. Render it as recognizable as this pink paper, whatever it may be.
Content Marketing for Small Business
You obviously know that to rank your business on Google, you require some sort of blog. You could even know that you have to select and position the right keywords throughout your site. Yet content marketing is so much more critical than the others.
Let us just look at a few of the foundational pillars between a good marketing strategy for small business content and a successful one.
You have a blog and you frequently post. You are already studying to find out what your customers are reading and what kinds of keywords are going to work best. That’s amazing!
Out of your efforts, you might see some life, but do you see the outcomes you expected? If you diversify your content marketing strategy, you might see a bit further.
You don’t want to invest your money in one bucket, just like your retirement account, or you risk losing money if something goes bankrupt.
Find other ways to distribute your content in order to consolidate your marketing strategy. Here are a couple of ideas for you to start.
YouTube has reported in just over 1 billion users each month. For your company, that’s a lot of eye sockets. Look what kinds of content companies are making in your room. Can you give something?
How-to videos are very common and unwrapped. You may also be able to entice more users to the top of your funnel if you can create useful content for your users through video.
eBooks and Infographics
Providing any of these kinds of content lets you set up an authority that we will discuss in the next part more deeply.
White papers and eBooks encourage you to communicate more about a subject and offer real guidance to people seeking advice.
One perk with these kinds of longer-form content: with an email capture form, you can “gate” them.
Ask anyone who wants to download an email address, and you suddenly have a lead with a real interest in your field of expertise.
On the contrary, infographics help you split a great deal of information into more snackable stats that users can then exchange via media, or quote in their own content.
Podcasts are increasingly popular worldwide, leading the way for S. Korea. Podcasts are a great way to promote potential customers and reach them beyond your own boundaries, particularly if your user base is younger.
Other Types of Content
Obviously, the type of content you produce will all rely on your viewers and industry. You can experiment with comics, GIFs, or Spotify-like playlists, depends entirely on who you are. The key is to tap into the needs of your audience and preferred content consumption method.
Social Media Marketing for Small Business
It’s all about putting it out on the edge of the box once you have great content. Many marketers would put inbound marketing in their own category, but I see it as a key component of your overall content marketing.
According to Rage Research, 68 percent of adults still use Facebook.
You will attract more customers to your site by using the right social media to promote your content and items. For example, if you’re a beauty brand like Magma, Instagram is a great way to display beautiful pictures of your products.
Email Marketing for Small Business
Email marketing is much more than just sending out a discount or business update from time to time. Let’s look through some of the ways you can use email marketing to keep up with potential leads and turn them into regular clients.
Email alerts are a budget-effective way to stay edge-of-mind with clients and depending on your company how you use them.
Shops can showcase new products (online or otherwise) or advertise a sale. Content companies can show their recent posts.
The point is that the emails you gathered through transactions or sign-ups are not idle. And as long as you’ve got information to your customers that they find important and useful, it is inevitable that you will find yourself with regular customers.
Customized service is as old as business itself. Each of us loves to be welcomed by name at the bar as their favourite cocktail is handed by the barman. Online users also like to be welcomed by name, with ideas for purchases. Why do you think that Flipkart is doing so well?
Using automation power not only on your web but also in your email campaigns. 26 percent of emails with a custom message body is more likely to be opened, according to Operations Watch.
Using email automation software to send messages to the buyer’s path at different stages. Use their customer desires to create recommendations for similar products if they bought anything from you in the past.
Furthermore, automated software can help you quickly respond to new subscribers or clients. If you get your email from someone, don’t hesitate to thank them. Do it immediately!
Send your recent newsletter, a reduced price coupon or even a welcoming message inviting you to check out your latest and best newsletter.
So, can small businesses benefit from the content, email, and ads on social networking sites?
Is it possible to create a brand narrative for your small business to help expand your scope and win new and repeat customers?
The response is the go-to motto of a standup comic: “yes, and.” Yes, because it’s all about customizing these tools to suit your users ‘ needs and desires.