Getting a steady sale from your business is a landmark to accomplish. After achieving a reliable stream of customers, the…
Lead scoring is an aid for you to rank prospects and identify high-quality leads. Understanding which leads are more likely…
Lead scoring is a methodology employed by sales and marketing departments of companies to decide the worthiness of leads, or…
Now that you’ve bought your marketing automation system and have just finished going through the implementation process and is ready…
Marketing automation refers to software that automates your marketing activities for you. These activities include email marketing, social media posting,…
Lead nurturing, also known as drip marketing, is one of the most effective and sought-after characteristics of a marketing automation…
Lead nurturing is a purposeful process of building effective relationships with customers throughout the buyer’s journey and during each stage…
In this age of advanced marketing strategies, there’s no point in generating more leads and inquiries if your existing conversion…
Lead generation is the most talked-about term in business no matter whether it’s a small startup or an MNC. It…