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B2B Leads

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How do you capture leads and manage the latter? It is a simple question, but few of the firms have a clear answer and they have a successful strategy as well. Most often, there is no method to produce and handle leads from the first conversion to the closing of sales. If a process exists, it is usually a mixture of manual sorting and poor communication that risks contributing to failure and the all-important timing…

Imagine that you are managing a group of balloon toy-making artists in Atlanta, Georgia. You’ll find the development of your business is plateauing. Often you represent a strange crop of regular clients who host a lot of parties and just enjoy balloon creations, so they can do just so much for everyone. You know that you need new opportunities and you agree that a list of potential contacts will be a perfect starting…

Global Growth Growth in the overseas is a promising opportunity for many budding and already grown businesses— and is also a demanding, often overwhelming, fact for many. Existing industries. New ones. New revenue sources. Reinvestment returns are high. Production of the drug revitalized. “Go Global” has become a strategic move that opens the next door for many other companies to take the opportunity and expand their global presence. Yet widening companies abroad…

The processes for selling B2B are complicated, interconnected and long. Yes, the occasional mistimed conversion may occur – but for the most part, a process of nurturing and educating any prospect is necessary. The products and services which involve a substantial investment and/or technical complexity need to be considered carefully by multiple shareholders at multiple levels of the business. We tend to think in abstract terms about this, but recognizing the human nature of…