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Simply put, setting goals should help focus the company on achieving the performance you expect. It’s easier said than done, of course, but if you start setting targets you’re on a journey toward reaching them. That doesn’t automatically mean you’re going to be good all the time, but every attempt is a practice that you’re going to gain to achieve with the next one. And when you’re ready to set your targets, you will…

It does seem that budding entrepreneurs almost always make the news and reap most of the acceptance and appreciation for their achievements. Just think of Mark Zuckerberg (Facebook),  Pete Cashmore (Mashable) and Matt Mullenweg (WordPress)—all in their premature 20s, and hot on the list of successful businessmen. However, the creator’s age isn’t the prime factor deciding whether a company will be profitable or not. All such six successful businessmen, years respectively ranging from the 40s…

It’s not much more than a glimpse of social media joy. We love the products that bring such moments to consumers (as customers of some of these brands, we really love when it happens to us). And we aim to deliver pleasure on a regular basis when we interact with Buffer customers online, too. Social media participation tends to be a slam dunk technique. Everyone’s expected to do it, right? But it certainly…

Getting better quality of Facebook leads can be a success and a missed. Advertisements can work incredibly well on most sectors and industries like health/fitness, hospitality and big brands. Not so much for others, particularly B2B. However not within the beginning. If you’ve been conducting Ads on Facebook a while and are even producing leads from this but discovering that lead consistency isn’t fantastic or that they don’t always migrate to your Google…

What should we do to pull in more leads? As somewhat of a digital marketing agency, B2B or a small firm, we are getting a lot of that issue. And it is a big concern which is true. When you put life, blood and sweat into creating content you choose to make absolutely sure that all of your hard work pays off.  Clear cut: more leads is equivalent to more sales. And who wouldn’t…

Marketing funnels are just funny. For every company, every marketplace and every particular service or product within the same marketplace they may (and should) be designed differently. Even though it helps to have a blueprint to adopt, there are many factors that decide the specific strategies and tactics used to create your own marketing funnel. Generalizations on publicity funnels are orders to adjust the carburettor on a Chevrolet when the vehicle is…

Social networking provides a great forum for companies to enhance their brand exposure, raise their interaction, and, amongst other advantages, increase traffic also. But many of the opportunities for social media marketing that may be more ignored would be lead generation, lead nurturing and increasing the conversion rates. But in my experience, Twitter is among the best platforms to trace leads. In this blog entry, I’ll offer my latest suggestions for improving the sales via…

Marketing budgets tend to be the first to go on the chopping block when results are not whaT expected. After such a significant increase in marketing budgets in 2017, Pfizer stated for 2018 that it would reduce its advertising by 30 percent and decrease the number of organizations with which it operates by half. P&G made the same claim in its $8.1 billion yearly budget, saying it was reducing the service and development costs. Such…

When the annual kick-off meetings wrap up and you’re about ready to kick-start and leap into operation, here are 3 lead nurturing tactics that span the entire sales funnel to start integrating into your plan:  Prospect Value-Focused nurturing   Demand enhancement nurturing  Client restoration or upgrade nurture Of all of these lead nurturing approaches, we’ll dig into some marketing concepts as well as the Marketing Automation and Sales CRM are the necessary infrastructure to…

Mark Cuban once said, “It takes 25 years to establish credibility and 5 minutes to destroy it.” Indeed, several companies are spending considerable time and money over the years in creating their lives and careers online, but sometimes it takes only one grave mistake to crash. The companies also fail to rebound from humiliating social media blunders from identity breaches to controversial statements. Social media marketing actually requires tremendous diligence and service. Once you…