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Lead scoring is an aid for you to rank prospects and identify high-quality leads. Understanding which leads are more likely to get converted saves your time and eventually improve your bottom line. The benefits of scoring your lead data are as follow: 1. Provide a Comprehensive Profile of Potential Customers Quality lead scoring defines leads based on both behavioural and demographic traits, thus offering sales and marketing a fair and detailed picture of a lead’s…

Lead scoring is a methodology employed by sales and marketing departments of companies to decide the worthiness of leads, or potential customers, by assigning values to them based on their behaviour depending on their interest in products or services. The “value” of each lead varies from company to company but usually is characterized by the interest shown in the company or their places in the purchase cycle. Companies assign point-based systems in qualifying leads or…

Now that you’ve bought your marketing automation system and have just finished going through the implementation process and is ready to start using your shiny new tool to automate your marketing tasks, send email blasts and measure your campaign effectiveness. Here are a few marketing tips that you may follow while implementing a new platform into your process. This will help you outline what should and should not be doing with your marketing automation. DOs…

Marketing automation refers to software that automates your marketing activities for you. These activities include email marketing, social media posting, and even ad campaigns. This software is designed to assist you in prioritizing and executing your marketing tasks in a more streamlined and efficient way. It forms a part of customer relationship management or CRM. Implementing a marketing automation system won’t make your job unnecessary. On the other hand, it will make you more effective…

If you are a small business owner, have a limited budget and have a lot of difficulties succeeding with your initial campaigns, try out these viable marketing strategies. 1.Create a website for yourself The world is online today. So, businesses that don’t have a website are likely to be missing out on a pressing part of the market. Online business necessarily not mean you are selling your products through your website. It also means a…

Sales funnel is a business jargon used to refer to the journey that prospective customers of a company goes through on their way to purchase. With a solid sales funnel, it’s easier to convert leads into sales efficiently and grow sales and revenue over time. Improving the sales funnel’s efficiency is among the top sales priorities. It evokes an insight into business people about their potential customer’s thought process, challenges, and decisions. Sales funnel is…

No one will buy your product or service if they haven’t heard of it or if they don’t know what your company offers. Here comes the role of a great promotion strategy in growing your business. Promotions are an important part of business marketing that specifically refers to disseminating information regarding your company, product or services to targeted customers. This helps in making customers aware of you, attracted to your brand, interested in buying your…