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If you’re a news publication, a travel writer or a digital advertising network, being mindful of what attracts or deters visitors on your website is an important marketing capability for any productive company. While we can all intuitively discern websites that talk to us from their not-so-pleasant counterparts, it is not that straightforward to recognise the features that make or break a strong website. User involvement is a major influencing factor to all the…

Which company does not have a plan for content marketing? Every company has one, even if it’s a convenience. Google has done as promised and has pressured every website to create content to maintain some respectable search rankings. Yet as every company now produces content on a daily basis, you need to learn what it takes to innovate and distinguish. It’s hard to do with content. And frankly, there’s typically…

Whatever your field of expertise or trade is or what goods and services you deliver, it is important not to overlook digital marketing developments. Not long ago, businesses had only a website and a Facebook profile, but today, the new world is growing so rapidly that it is impossible for us to sustain it. There are not that many successful businesses with no social media presence right now. In 2020, emerging technology and…

Yeah, you can’t believe it, getting your company’s Facebook posts viewed is becoming ever harder. Facebook shared some details (via their forum) about their adjustments in January and May, but well-informed analysts have seen updates every month in 2020 so far. We have also seen many social networks taking action in the same path: to compete over organic content posted by consumers to use only the most appropriate, most important, or desired formats. What…

The formation of such a powerful group of audience can be the key aspect of a company’s growth. It’s one of the rarest, though. Online advertisement is seen as a gift, a magic trick, into swathes of potential clients. In reverent voices, the word “crowd hacking” is spoken as a sport for great artists. In reality, the construction of the audience is a mystery before you track and examine it. Turn it…

You still had so few sales leads in the beginning, that it was no challenge to work out how to monitor sales. But, as you start growing, keeping track of memory alone becomes more and more challenging. You’ve still got so many people involved, too. Things begin to fall through the cracks. Many members of the team may not realize what others are doing. The company continues to intermittent contact with clients and prospective customers.…

Simply put, setting goals should help focus the company on achieving the performance you expect. It’s easier said than done, of course, but if you start setting targets you’re on a journey toward reaching them. That doesn’t automatically mean you’re going to be good all the time, but every attempt is a practice that you’re going to gain to achieve with the next one. And when you’re ready to set your targets, you will…

It does seem that budding entrepreneurs almost always make the news and reap most of the acceptance and appreciation for their achievements. Just think of Mark Zuckerberg (Facebook),  Pete Cashmore (Mashable) and Matt Mullenweg (WordPress)—all in their premature 20s, and hot on the list of successful businessmen. However, the creator’s age isn’t the prime factor deciding whether a company will be profitable or not. All such six successful businessmen, years respectively ranging from the 40s…

Marketing funnels are just funny. For every company, every marketplace and every particular service or product within the same marketplace they may (and should) be designed differently. Even though it helps to have a blueprint to adopt, there are many factors that decide the specific strategies and tactics used to create your own marketing funnel. Generalizations on publicity funnels are orders to adjust the carburettor on a Chevrolet when the vehicle is…

Social networking provides a great forum for companies to enhance their brand exposure, raise their interaction, and, amongst other advantages, increase traffic also. But many of the opportunities for social media marketing that may be more ignored would be lead generation, lead nurturing and increasing the conversion rates. But in my experience, Twitter is among the best platforms to trace leads. In this blog entry, I’ll offer my latest suggestions for improving the sales via…