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Content Customization

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Copies of commercials, product descriptions, subject lines for email — and social networking sites. These are some areas in marketing where the nailing of your brief-form copywriting strategy is essential. In just the blink of an eye, 160 characters pass, but the best Twitter users regularly post fresh content that keeps readers engaged. What’s the beauty of them? Social networking is a relative newcomer alongside email and print ads, but be assured that the…

Until some years ago, the Google search engine gave the same results for queries to all people. But today, when we search Google for something we all get different results. The resulting website content will be in a way that directly addresses our individual needs and wants. This is known as personalization of website content. It creates a more personalized experience for visitors. Personalization of your website content is the process of creating customized content for users…