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Content Personalization

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Its no use arguing that— publicity is a key component of the growth of a small business. Your obstacle is that most business owners have no idea how much it costs to get them to work on market research and marketing. We are professionals in their company but clearly have no time to become specialists in an ever-changing digital marketing environment.  What is happening, then? Almost all of SMB’s marketing activities are…

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference. Here are a few digital marketing trends for your future marketing strategy. Digital Marketing Trend # 1: Marketing via…

Look no farther than content marketing if you’re hunting for one of the best ways to generate leads for your enterprise. Demand Metric showed that content marketing generates 3 times more leads than conventional marketing. And it costs less than 60 percent. This being said, it will result in poor outcomes and frustration to execute content marketing in the wrong direction. For example, in a recent study about market fluctuations, trends and…

Copies of commercials, product descriptions, subject lines for email — and social networking sites. These are some areas in marketing where the nailing of your brief-form copywriting strategy is essential. In just the blink of an eye, 160 characters pass, but the best Twitter users regularly post fresh content that keeps readers engaged. What’s the beauty of them? Social networking is a relative newcomer alongside email and print ads, but be assured that the…

Until some years ago, the Google search engine gave the same results for queries to all people. But today, when we search Google for something we all get different results. The resulting website content will be in a way that directly addresses our individual needs and wants. This is known as personalization of website content. It creates a more personalized experience for visitors. Personalization of your website content is the process of creating customized content for users…