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As we approach the end of the year faster, it’s a great time to look ahead to where we’re going and the marketing trends that we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve at a strategic level, and in this article, I’ll look at some of the specific trends that need to be looked for in more detail. Technology continues to advance at a…

Everyone needs customers whether you own a large business or any small shop. Now, do we just need to start the business and the customers should start pouring in? Not so. Now, this is where the strategies of the Lead generation come into the picture. According to the B2B Technology Marketing Community, 61 per cent of B2B marketers are of the opinion that the category of their greatest challenges is to deliver top-quality leads. Your…

A business where you are supplying services needs to be constantly on the client’s good side. Clients have demands and deadlines for keeping things flowing. Others may be open with you and some may be highly professional. If your business is still in the startup phase, your clients will mean much more than an established position. Establishing a customer or business partners and stakeholders is an ability in itself. And you must have this…

The last few months have been rough, and the days ahead are still difficult. The declining economy, a failing health system and a huge amount of uncertainty are causing horrible fear to individuals and businesses. We are uncertain because it has completely shut down the world as we knew it. Both large and small companies are facing an uncertain future. To make money they depend on a predictable world and nothing is consistent right…

We are all united in this, and the best way to be honest about what your company is going through is through your customers. As long as the contact is open, customers will empathize with businesses facing a crisis. Hit by the Covid-19 recession accompanied by social distancing and a national freeze, companies are seeing big impacts no matter how well developed they are and need to look again at how they handle and…

The term “engagement” is tossed around a lot in the field of social media marketing but few companies really know how to do it. Brands might be playing the effortless game of tweeting, “gramming,” feeding Instagram, and Linkedin-ing notifications on products, services, and informative content, but very little engagement. engagement is not just about involvement. You should be, well, engaging. The “Like My Page” in your business niche, is not going to work as…

Congratulations, Mr Boss! You’ve finished the prototype of your product perfected the branding for your new venture, and now you’re ready to schedule a product launch. It can be daunting to deliver a new product into a market with an estimated 1.92 billion digital customers worldwide. The Stanford Business Review found that about 75 percent of consumer packaged goods and retail products during their first year struggled to raise just $7.5 million, causing…

You have a lot on the mind as a small business owner: salaries, recruiting customers, hiring new employees, pushing new businesses and much more. And it’s hard to keep focused when you’re wearing so many hats. That’s why it is really critical that you have a strategy to keep you and your team on track. Organizational techniques for your business You need to set the stage for your organization to get coordinated.…

Every second more than three new members join LinkedIn. The network has issued profiles to more than 645 million professionals globally. Literally said, you’ll need to be on LinkedIn if you want to produce leads. That being said, there’s a fairly big variation between adding a few job openings to a bare minimum account and really taking full advantage of the program’s usability and capabilities. To get the best out of the…

With the explosive growth of the digital world, there is a huge challenge to get you recognized. Have you ever learned about the fifteen-second rule? Yep, it’s about how much time people spend on your blog. It is primarily for this purpose that many marketers who invest considerable capital on organic traffic and premium content switch to creating an email list. They invite users to sign up for their email list so…