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improving business with LinkedIn

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Every second more than three new members join LinkedIn. The network has issued profiles to more than 645 million professionals globally. Literally said, you’ll need to be on LinkedIn if you want to produce leads. That being said, there’s a fairly big variation between adding a few job openings to a bare minimum account and really taking full advantage of the program’s usability and capabilities. To get the best out of the…

You may choose to be on so many popular social media sites. But unless your main objective is to interact in the best possible way with the best decision-makers and business people, LinkedIn should be your destination to be. Involvement on LinkedIn is going through the roof, simply because people are interacting at ridiculously high rates with all types of content and that engagement will always go higher. Notably for video. Whereas the…

“LinkedIn is one of the most overlooked and underrated social media platforms for marketing” according to social media expert, Niel Patel. Many wrongly assume that LinkedIn is not used regularly or that it is more efficient to generate business on larger platforms like Facebook or Instagram. They also assume that since you can only connect with the people you know, there is no scope for generating new leads. But these myths break down at the…