Tag

Inbound Marketing

Browsing

Statistics, and metrics! You can’t avoid these. Do you know that when it comes to monitoring your social media metrics, there are millions that you could be examining to get to your KPIs? KPIs are obviously the principles used by marketing and social media departments to measure the effectiveness of your social media campaigns. (Perhaps not millions of people, but they have quite a few from which to choose.) The real question, though, is,…

Social media is an indispensable tool in today’s digital age without which no organization can go any further. You need an online presence to be successful if you own a business. Nonetheless, the actions must be considerate and strategic when it comes to startups. Not all activities on your social media can benefit your new business. I will share on this blog a few of the most habitual mistakes in social media, which can…

After acquiring a loyal follow-up of happy customers. The next thing to do is to grow quicker and better. But you still need leads to do something about it. The dilemma is, how are you going to make it possible? What strategies and methods will help you build a never-ending stream of results right away and beyond? So, let’s go through five quick and easy lead generation skills and techniques that will…

Almost 1800 business marketers of all sizes responded to the development of the Statement of Social Report by Strteamlive and Digital Guru. The article itself is worth reading, but we were more concerned about the fact that the maps were discussed towards the end–the data points Strteamlive did not examine. There are 4 social media trends that deserve a second look, plus some relevance to understanding their significance for your consideration in 2020. …

It’s been many years Since content brand stories and social networks have dominated marketing conversations.  Big brands create entire content platforms which may or may not feature their products. Social networking is overflowing with companies that have no other means of advertisement. And everything runs a bit too fast. Whether any of this relates to them, it makes a small business wonder. Can a local business use social networking or marketing content to…

While speaking of the word optimization, you may think of drafting keyword-optimized blogs to maximize the search engine or operating AB split tests to improve the landing page. However, in fact, through demand generation, account-based marketing, and lead generation, any marketing method can be optimized. I’m going to evaluate the fundamentals of the funnel generation. We’re going to provide some shoulder-to – the-basic strategies which you can incorporate while preparing your campaign initiatives…

Your website’s homepage is often ignored. It is the most viewed web page for many B2B websites. As a consequence, this presents a huge potential for lead-gen. Almost every B2B marketer forgets this. So, is your Homepage producing the leads it should have? What’s your site’s really significant page? Obviously your homepage, Right?   Okay then, What’s your website’s second most visited page? Are there any services? What are the products?  …

You may choose to be on so many popular social media sites. But unless your main objective is to interact in the best possible way with the best decision-makers and business people, LinkedIn should be your destination to be. Involvement on LinkedIn is going through the roof, simply because people are interacting at ridiculously high rates with all types of content and that engagement will always go higher. Notably for video. Whereas the…

Making use of hashtags to elevate your brand exposure is not as simple as trying to add #to your target keywords with social media updates happening faster than you blink. Brands must now not only depend on mainstream hashtags but also be aware of rapidly growing consumer and influencer trends. It allows maximizing the use of the hashtag so that consumers of social networking sites don’t skip your comments.  Many brands use social media…

Social media crowd-sourcing can be a powerful weapon for consumer research if used correctly. It can provide important insights into how various aspects of your business could be optimized–from advertising and marketing to customer service. Now let us look more closely at how the firms can use crowd-sourcing. What’s crowd-sourcing? Simply put, with the aid of input from a large number of people, it is the process involved in gathering ideas, resources…