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Influencer Marketing

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Congratulations, Mr Boss! You’ve finished the prototype of your product perfected the branding for your new venture, and now you’re ready to schedule a product launch. It can be daunting to deliver a new product into a market with an estimated 1.92 billion digital customers worldwide. The Stanford Business Review found that about 75 percent of consumer packaged goods and retail products during their first year struggled to raise just $7.5 million, causing…

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference. Here are a few digital marketing trends for your future marketing strategy. Digital Marketing Trend # 1: Marketing via…

As technology undergoes change each and every second, you also need to be updated about these changes as a forward-thinking marketer. With the change in technology, the perceptions and preferences of your website visitors also change. Content marketing is the most sought after marketing strategy for technology-savvy marketers of today. It is the present and future of digital marketing. Content marketing is about disseminating relevant, consistent and valuable content to your audience, thereby attracting them…