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Looking to take the initiatives on digital marketing to the next level? Did you give Google examples, models and/or case studies of major digital marketing projects? Or maybe you’ve found your growth/performance numbers lagging behind? You certainly don’t need the insight of someone else, but you should be able to take advantage of a few expert tips to help you turn your great idea into an excellent digital marketing campaign. In the…

It’s been many years Since content brand stories and social networks have dominated marketing conversations.  Big brands create entire content platforms which may or may not feature their products. Social networking is overflowing with companies that have no other means of advertisement. And everything runs a bit too fast. Whether any of this relates to them, it makes a small business wonder. Can a local business use social networking or marketing content to…

The dedication of your time, effort and money in obtaining the perfect leads to your website would give you an edge and will always help you prosper. But every technique for lead generation is of no use once it does not help you achieve real customer relationships. Although there’s one possible option you need to bear in mind, no matter whatever you choose to do. That next worst thing that a marketing expert can…

Making use of hashtags to elevate your brand exposure is not as simple as trying to add #to your target keywords with social media updates happening faster than you blink. Brands must now not only depend on mainstream hashtags but also be aware of rapidly growing consumer and influencer trends. It allows maximizing the use of the hashtag so that consumers of social networking sites don’t skip your comments.  Many brands use social media…

Social media crowd-sourcing can be a powerful weapon for consumer research if used correctly. It can provide important insights into how various aspects of your business could be optimized–from advertising and marketing to customer service. Now let us look more closely at how the firms can use crowd-sourcing. What’s crowd-sourcing? Simply put, with the aid of input from a large number of people, it is the process involved in gathering ideas, resources…

As a business person, it is important to pay attention to these social media campaigns, particularly as 45% of the world’s population are active on social media. Even though every social media campaign can not achieve the same viral exposure as any other trendy viral challenges, yet there are several ways that you can try to improve your social media efforts. Below, let’s look at the top suggestions of the social media campaign…

To improve the conversion rate of the website, several different landing pages, several colour combinations and calls to action must be tested–that’s common knowledge and that’s something all companies should do. While this tends to increase the conversion rates significantly, this is not the only thing you can do. More can be accomplished for the purpose of generating the conversion rate, and the smallest change can sometimes lead to a dramatic rise in conversion…

Nowadays many firms strive to choose and focus between both Inbound marketing and Outbound marketing. Often this conflict to take the right decision itself becomes the factor behind the slow destruction behind the company by causing it to lose its potential customers. So, in this article, we shall discuss about the ways to avoid this stress and fuss in making the right decision and to make the right option for your firm.  First of…

In the marketing world, content marketing plays a crucial role for businesses to balance, or even get recognised. We all know that; so, we are going to discuss in this post is the growing importance of content marketing. We’ll also discuss how to avoid Flaws in your B2B content strategy as well. Let’s move on to the with two important quotes regarding content marketing investment: “The creation of Content is the domain of…

Social media was always a  huge refuge and a ‘comfy home’ for B2C companies. B2B companies have always looked upon social media as an arena of growth, success and as a place of far-reaching impact as well. There are many companies that have known true success with B2B social media marketing. They still continue to grow by exploiting the maximum potential out of social media. Just take any B2B business that you can…