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lead generation 2020

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If you look back at marketing the past decade, you will get an image of how quickly things are progressing these days. Trends have come and gone, some have transformed the way works of lead generation (e.g.: automation) and others have flopped harder than Google Glass (remember the revolution of beacons?). My favourite thing about trends is how many of them are doomed to fail, and I think I’ve developed a pretty good eye to…