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Leads

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Lead nurturing, also known as drip marketing, is one of the most effective and sought-after characteristics of a marketing automation system. Lead nurturing campaigns help in strengthening your relationships with prospects, from their first interaction to the time they’ve become a regular return customer. It has the potential to change the way you do business because of its ability to stimulate revenue from a database of leads that you’ve already produced. That too with minimal…

Lead nurturing is a purposeful process of building effective relationships with customers throughout the buyer’s journey and during each stage of the sales funnel. It facilitates marketing and communication efforts by listening to the needs of potential customers and providing the information and answers they need. Marketers are thus able to keep in touch with buyers on a convenient time of the buyer rather than the traditional way where customers are bombarded with emails that…

In this age of advanced marketing strategies, there’s no point in generating more leads and inquiries if your existing conversion processes are not sufficient to get successful results and most of your hard-won inquiries fall through the cracks. You may not actually need additional leads or prospects. In fact, you need much better strategies for converting a larger portion of your prospects into customers. Following are 5 strategies that boost up your lead conversion: Integration…

Lead generation is the most talked-about term in business no matter whether it’s a small startup or an MNC.  It is the lifeblood of an organization and is what that adds to the fuel of marketing. When we hear the word ”leads”, numbers often come to our mind. But it is not always so. It doesn’t just mean listing names and data of every contact that comes across your website or related channels. Gathering as…

Your business may have just started and you have an efficient product. However, until you can sell that item effectively, your income will be constrained. To produce income, you first need to create a hype about your image. Furthermore, you have to look out for leads. Lead generation scales up your business and increases your income. Lead generation should be craftily done so as to ensure that you get high-quality leads which can easily be…

The greatest challenge for a business organization is to discover customers from a world of strangers. This discovery can be a highly costly process because it garners a lot of NOs along the way to your ideal customer, a method which many companies cannot afford to use. Traditional methods used in this process like cold calling turns out to be inefficient as only a mere two percent of cold calls find success ( that is…