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If you look back at marketing the past decade, you will get an image of how quickly things are progressing these days. Trends have come and gone, some have transformed the way works of lead generation (e.g.: automation) and others have flopped harder than Google Glass (remember the revolution of beacons?). My favourite thing about trends is how many of them are doomed to fail, and I think I’ve developed a pretty good eye to…

Lead scoring is an important tool that helps sales and marketing departments evaluate which prospects the business and its current sales funnel are potentially most beneficial for. A lead scoring system works only when it is set up correctly and is consistently used. Otherwise, it avoids being a waste of the time and money of marketing and sales. Below are some important aspects of lead scoring, and how how they benefit your company, What Is…

Everyone needs customers whether you own a large business or any small shop. Now, do we just need to start the business and the customers should start pouring in? Not so. Now, this is where the strategies of the Lead generation come into the picture. According to the B2B Technology Marketing Community, 61 per cent of B2B marketers are of the opinion that the category of their greatest challenges is to deliver top-quality leads. Your…

How do you capture leads and manage the latter? It is a simple question, but few of the firms have a clear answer and they have a successful strategy as well. Most often, there is no method to produce and handle leads from the first conversion to the closing of sales. If a process exists, it is usually a mixture of manual sorting and poor communication that risks contributing to failure and the all-important timing…

With the explosive growth of the digital world, there is a huge challenge to get you recognized. Have you ever learned about the fifteen-second rule? Yep, it’s about how much time people spend on your blog. It is primarily for this purpose that many marketers who invest considerable capital on organic traffic and premium content switch to creating an email list. They invite users to sign up for their email list so…

Imagine that you are managing a group of balloon toy-making artists in Atlanta, Georgia. You’ll find the development of your business is plateauing. Often you represent a strange crop of regular clients who host a lot of parties and just enjoy balloon creations, so they can do just so much for everyone. You know that you need new opportunities and you agree that a list of potential contacts will be a perfect starting…

Social networking gives businesses a fantastic platform for growing brand recognition and interaction, including improved traffic. Yet some of the benefits of the social media marketing that are often ignored are lead’s development, lead nurturing and improving the conversion levels. So in my experience, Twitter is one of the strongest channels to discover leads. In this blog entry, I’ll share my latest ideas about how to boost sales via Twitter. To automate your…

Marketing funnels are mostly, so amusing. For any organization, each marketplace and every specific product or service within the same marketplace they can (and should) be designed differently. While it helps to have a blueprint to utilise, there are several determinants which influence the exact strategies and tactics used to create your own marketing funnel. A marketing funnel, or sales funnel, is a mechanism that maps and records a consumer’s progress through the…

You still had so few sales leads in the beginning, that it was no challenge to work out how to monitor sales. But, as you start growing, keeping track of memory alone becomes more and more challenging. You’ve still got so many people involved, too. Things begin to fall through the cracks. Many members of the team may not realize what others are doing. The company continues to intermittent contact with clients and prospective customers.…

How to Build a Powerful Instagram Following for Your Small Business Creating a strong and powerful Instagram follower base for your small business is what every entrepreneur works towards: It’s really a small business to expand and get it to the next tier. Instagram is among the various digital marketing tools to help you accomplish this goal. Instagram has over the years proven to be a strong visual channel for creating brand recognition…