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Simply put, setting goals should help focus the company on achieving the performance you expect. It’s easier said than done, of course, but if you start setting targets you’re on a journey toward reaching them. That doesn’t automatically mean you’re going to be good all the time, but every attempt is a practice that you’re going to gain to achieve with the next one. And when you’re ready to set your targets, you will…

It’s not much more than a glimpse of social media joy. We love the products that bring such moments to consumers (as customers of some of these brands, we really love when it happens to us). And we aim to deliver pleasure on a regular basis when we interact with Buffer customers online, too. Social media participation tends to be a slam dunk technique. Everyone’s expected to do it, right? But it certainly…

What should we do to pull in more leads? As somewhat of a digital marketing agency, B2B or a small firm, we are getting a lot of that issue. And it is a big concern which is true. When you put life, blood and sweat into creating content you choose to make absolutely sure that all of your hard work pays off.  Clear cut: more leads is equivalent to more sales. And who wouldn’t…

Social networking provides a great forum for companies to enhance their brand exposure, raise their interaction, and, amongst other advantages, increase traffic also. But many of the opportunities for social media marketing that may be more ignored would be lead generation, lead nurturing and increasing the conversion rates. But in my experience, Twitter is among the best platforms to trace leads. In this blog entry, I’ll offer my latest suggestions for improving the sales via…

When the annual kick-off meetings wrap up and you’re about ready to kick-start and leap into operation, here are 3 lead nurturing tactics that span the entire sales funnel to start integrating into your plan:  Prospect Value-Focused nurturing   Demand enhancement nurturing  Client restoration or upgrade nurture Of all of these lead nurturing approaches, we’ll dig into some marketing concepts as well as the Marketing Automation and Sales CRM are the necessary infrastructure to…

Its no use arguing that— publicity is a key component of the growth of a small business. Your obstacle is that most business owners have no idea how much it costs to get them to work on market research and marketing. We are professionals in their company but clearly have no time to become specialists in an ever-changing digital marketing environment.  What is happening, then? Almost all of SMB’s marketing activities are…

It was said that lead management means dolling out “Glengarry Leads” to apply to your Rolodex, holding a list of best prospects, or most recently infesting a barren CRM folder of leads that seem to “look good.” However, as the automated sales and marketing world has exploded (with new entrants growing, and last year alone $248 million in venture capital funding), old school definitely did so. Now, with unparalleled accuracy, you will identify the…

Did you know that there are over 500 million active members at LinkedIn? If you are a professional who wants to reach out as a leading think tank in your field, LinkedIn is indeed a great place to obtain exposure, show your reputation or experience and build meaningful debates within the community of your industry. 1. Improve your LinkedIn profile so you can be identified by professionals in your sector …

Every company finally realizes it is possible to automate much of its public relations & Marketing. The days are gone by to recall to track a lead or websites that offer every guest the same offers, irrespective of how they came to the page. Automation is no brainer for big companies, which could be able to interact with hundreds of thousands of clients every day. For small companies, it is lawful to invest in…

When it comes to their marketing strategies, numerous companies adopt quite a wide range of marketing strategies. Luckily, a modern marketing automation framework allows more versatility to achieve the same results in many different ways. That said, while many directions can be taken toward achieving your goals, certain solutions offer a safer alternative than others. What Looks like a Healthy Strategy?  Performance, like most things in life, comes in many styles,…