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As technology undergoes change each and every second, you also need to be updated about these changes as a forward-thinking marketer. With the change in technology, the perceptions and preferences of your website visitors also change. Content marketing is the most sought after marketing strategy for technology-savvy marketers of today. It is the present and future of digital marketing. Content marketing is about disseminating relevant, consistent and valuable content to your audience, thereby attracting them…

The greatest challenge for a business organization is to discover customers from a world of strangers. This discovery can be a highly costly process because it garners a lot of NOs along the way to your ideal customer, a method which many companies cannot afford to use. Traditional methods used in this process like cold calling turns out to be inefficient as only a mere two percent of cold calls find success ( that is…

What is shared marketing? Now a days, almost all companies do online marketing for accruing more customers. And when we analyse the results, 20% are price conscious customers and not fit for their selling price. 20% of requirements can’t be fulfilled by you. 10% are either spams or job applications. Which means, 50% of enquiries which are good and eligible to convert. Now the question is, If they need more leads, what they can do…