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marketing budget management

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Marketing budgets tend to be the first to go on the chopping block when results are not whaT expected. After such a significant increase in marketing budgets in 2017, Pfizer stated for 2018 that it would reduce its advertising by 30 percent and decrease the number of organizations with which it operates by half. P&G made the same claim in its $8.1 billion yearly budget, saying it was reducing the service and development costs. Such…