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The term “engagement” is tossed around a lot in the field of social media marketing but few companies really know how to do it. Brands might be playing the effortless game of tweeting, “gramming,” feeding Instagram, and Linkedin-ing notifications on products, services, and informative content, but very little engagement. engagement is not just about involvement. You should be, well, engaging. The “Like My Page” in your business niche, is not going to work as…

Everything just switches when you believe you have grasped the concept of social networking and the way it works. That’s how Social media is anything but stagnant, according to Smart Observations. Social platforms are developing, new technologies those are now being created and consumer preferences are shifting, affecting how users respond to social media content and how advertisers access their targeted population. For all these shifts, marketers will remain continuously up-to-date for changing…

Social networking provides a great forum for companies to enhance their brand exposure, raise their interaction, and, amongst other advantages, increase traffic also. But many of the opportunities for social media marketing that may be more ignored would be lead generation, lead nurturing and increasing the conversion rates. But in my experience, Twitter is among the best platforms to trace leads. In this blog entry, I’ll offer my latest suggestions for improving the sales via…

When the annual kick-off meetings wrap up and you’re about ready to kick-start and leap into operation, here are 3 lead nurturing tactics that span the entire sales funnel to start integrating into your plan:  Prospect Value-Focused nurturing   Demand enhancement nurturing  Client restoration or upgrade nurture Of all of these lead nurturing approaches, we’ll dig into some marketing concepts as well as the Marketing Automation and Sales CRM are the necessary infrastructure to…

It was said that lead management means dolling out “Glengarry Leads” to apply to your Rolodex, holding a list of best prospects, or most recently infesting a barren CRM folder of leads that seem to “look good.” However, as the automated sales and marketing world has exploded (with new entrants growing, and last year alone $248 million in venture capital funding), old school definitely did so. Now, with unparalleled accuracy, you will identify the…

Social media is an indispensable tool in today’s digital age without which no organization can go any further. You need an online presence to be successful if you own a business. Nonetheless, the actions must be considerate and strategic when it comes to startups. Not all activities on your social media can benefit your new business. I will share on this blog a few of the most habitual mistakes in social media, which can…

While it is definitely something to boast about, with thousands and thousands of social followers, the number means little that those followers ignore your brand. The engagement of brands that promote more engagement among their audiences are generally awarded greater visibility and organic reach is key to success for social media marketing. In today’s challenging social media environment, all of these things— a large number of supporter, an active public and a boost in…

It’s not easy to grow a company. To order to grow and spend time to guarantee success, you will find the right combination of investment in the resources. It is easy to waste hours after hours without any indication of business growth in the networks or in social media. Significant investments in paid advertisements like PPC are also available without any return on investments. Following challenging the growth, UK companies have retained a certain…

Looking to take the initiatives on digital marketing to the next level? Did you give Google examples, models and/or case studies of major digital marketing projects? Or maybe you’ve found your growth/performance numbers lagging behind? You certainly don’t need the insight of someone else, but you should be able to take advantage of a few expert tips to help you turn your great idea into an excellent digital marketing campaign. In the…

Your website’s homepage is often ignored. It is the most viewed web page for many B2B websites. As a consequence, this presents a huge potential for lead-gen. Almost every B2B marketer forgets this. So, is your Homepage producing the leads it should have? What’s your site’s really significant page? Obviously your homepage, Right?   Okay then, What’s your website’s second most visited page? Are there any services? What are the products?  …