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In this digital age that today we find ourselves in, marketing automation has already become nothing short of the commonplace, and we may only be there at the edge of the transition. The marketing automation sector can be estimated at around $7.= billion!) (by 2030, as per Golden View Analysis, which implies there is no better opportunity than now to implement an automation approach of your own activities. When you do, however, let’s describe…

Now that you’ve bought your marketing automation system and have just finished going through the implementation process and is ready to start using your shiny new tool to automate your marketing tasks, send email blasts and measure your campaign effectiveness. Here are a few marketing tips that you may follow while implementing a new platform into your process. This will help you outline what should and should not be doing with your marketing automation. DOs…

Marketing automation refers to software that automates your marketing activities for you. These activities include email marketing, social media posting, and even ad campaigns. This software is designed to assist you in prioritizing and executing your marketing tasks in a more streamlined and efficient way. It forms a part of customer relationship management or CRM. Implementing a marketing automation system won’t make your job unnecessary. On the other hand, it will make you more effective…

Lead nurturing, also known as drip marketing, is one of the most effective and sought-after characteristics of a marketing automation system. Lead nurturing campaigns help in strengthening your relationships with prospects, from their first interaction to the time they’ve become a regular return customer. It has the potential to change the way you do business because of its ability to stimulate revenue from a database of leads that you’ve already produced. That too with minimal…

If you are a small business owner, have a limited budget and have a lot of difficulties succeeding with your initial campaigns, try out these viable marketing strategies. 1.Create a website for yourself The world is online today. So, businesses that don’t have a website are likely to be missing out on a pressing part of the market. Online business necessarily not mean you are selling your products through your website. It also means a…

What is shared marketing? Now a days, almost all companies do online marketing for accruing more customers. And when we analyse the results, 20% are price conscious customers and not fit for their selling price. 20% of requirements can’t be fulfilled by you. 10% are either spams or job applications. Which means, 50% of enquiries which are good and eligible to convert. Now the question is, If they need more leads, what they can do…