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Yeah, you can’t believe it, getting your company’s Facebook posts viewed is becoming ever harder. Facebook shared some details (via their forum) about their adjustments in January and May, but well-informed analysts have seen updates every month in 2020 so far. We have also seen many social networks taking action in the same path: to compete over organic content posted by consumers to use only the most appropriate, most important, or desired formats. What…

Just a few years earlier, blogging was separate from social media. Lengthy-form blogging was intense and planned. Social networking was informal, spontaneous and brief-form. Several people predicted that because of the increasing attention spans, social media would overtake blogging. Today blog writing and social networks do not just coexist in a friendly way; they compliment each other. The idea is to use a blog to supplement your social media with long-form posts and use…

Making use of hashtags to elevate your brand exposure is not as simple as trying to add #to your target keywords with social media updates happening faster than you blink. Brands must now not only depend on mainstream hashtags but also be aware of rapidly growing consumer and influencer trends. It allows maximizing the use of the hashtag so that consumers of social networking sites don’t skip your comments.  Many brands use social media…

Social media crowd-sourcing can be a powerful weapon for consumer research if used correctly. It can provide important insights into how various aspects of your business could be optimized–from advertising and marketing to customer service. Now let us look more closely at how the firms can use crowd-sourcing. What’s crowd-sourcing? Simply put, with the aid of input from a large number of people, it is the process involved in gathering ideas, resources…

Setting up the credibility of a brand is just not something you’re going to do overnight. It takes a lot of time, hard work, commitment and an excellent communication plan. But bear in mind that if you are the last to defend the value of the products and/or services you offer, you basically can’t get anywhere. That’s why you need to spread the good word to your clients and users. In reality, when 78% of…

As a business person, it is important to pay attention to these social media campaigns, particularly as 45% of the world’s population are active on social media. Even though every social media campaign can not achieve the same viral exposure as any other trendy viral challenges, yet there are several ways that you can try to improve your social media efforts. Below, let’s look at the top suggestions of the social media campaign…

Social media was always a  huge refuge and a ‘comfy home’ for B2C companies. B2B companies have always looked upon social media as an arena of growth, success and as a place of far-reaching impact as well. There are many companies that have known true success with B2B social media marketing. They still continue to grow by exploiting the maximum potential out of social media. Just take any B2B business that you can…

Generating sale leads successfully would be the ultimate pathfinder of every Firm’s key to success. Knowing the pulse of the market and acting accordingly with that beat is the only way to enhance the proximity of your firm into success. At present, everybody seems to be active on social media. Even though social media may look like a space for friends, family, colleagues and others with whom people interact and share the joys, life events,…

Social media can be used as a great way for entrepreneurs who own small businesses to connect with potential customers. If executed and implemented efficiently, it can become a giant magnet which attracts credible leads and potential customers. We can see some entrepreneurs who have built an entire business on a social media platform. But if you’re not doing it right, it can become as dreaded as a thunderstorm which drives away your potential customers…

As per the current scenario, social media marketing is constantly evolving as a necessary factor of day to day life, which one cannot easily ignore. The progress and latest innovations in the field of digital marketing also include chatbox, artificial intelligence, live streaming, video, etc. even though, simply adapting these progressions without having incredible strategies will not contribute any worth to your business.  Some recent surveys, around 64% of the customers who have had…