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In this age of digital transformation, around fifty per cent of internet users are on social media. They use it daily by using huge amounts of data on such platforms. This data is very beneficial and valuable for social media lead generation. Marketing personnel can use it to target their audience directly. The major reasons for this overwhelming manipulation are: Marketing using search engines are getting harder and a bit complex. It becomes more puzzling…

Do you plan to take your small business to new heights? Do you feel like your existing customer base is not enough? Does your marketing techniques need to be revamped? You don’t need to worry about all these here in this digital era. The sole solution to your problems is Social media marketing. Social media marketing or SMM is a form of internet marketing that involves creating and sharing content on social media networks so…

With the coming of social media marketing, every brand on the planet is on a level playing field now, irrespective of its size or years of expertise. Consumers, armed with their like-minded users can ‘make or break’ a brand in this age. The way a new product is introduced to the world has completely changed the face. Joan Schneider, CEO of Schneider Associates, an integrated marketing and public relations agency sums this up nicely in…