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Social Media Marketing

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Making use of hashtags to elevate your brand exposure is not as simple as trying to add #to your target keywords with social media updates happening faster than you blink. Brands must now not only depend on mainstream hashtags but also be aware of rapidly growing consumer and influencer trends. It allows maximizing the use of the hashtag so that consumers of social networking sites don’t skip your comments.  Many brands use social media…

As a business person, it is important to pay attention to these social media campaigns, particularly as 45% of the world’s population are active on social media. Even though every social media campaign can not achieve the same viral exposure as any other trendy viral challenges, yet there are several ways that you can try to improve your social media efforts. Below, let’s look at the top suggestions of the social media campaign…

Social media was always a  huge refuge and a ‘comfy home’ for B2C companies. B2B companies have always looked upon social media as an arena of growth, success and as a place of far-reaching impact as well. There are many companies that have known true success with B2B social media marketing. They still continue to grow by exploiting the maximum potential out of social media. Just take any B2B business that you can…

Social media can be used as a great way for entrepreneurs who own small businesses to connect with potential customers. If executed and implemented efficiently, it can become a giant magnet which attracts credible leads and potential customers. We can see some entrepreneurs who have built an entire business on a social media platform. But if you’re not doing it right, it can become as dreaded as a thunderstorm which drives away your potential customers…

In this age of digital transformation, around fifty per cent of internet users are on social media. They use it daily by using huge amounts of data on such platforms. This data is very beneficial and valuable for social media lead generation. Marketing personnel can use it to target their audience directly. The major reasons for this overwhelming manipulation are: Marketing using search engines are getting harder and a bit complex. It becomes more puzzling…

Your business may have just started and you have an efficient product. However, until you can sell that item effectively, your income will be constrained. To produce income, you first need to create a hype about your image. Furthermore, you have to look out for leads. Lead generation scales up your business and increases your income. Lead generation should be craftily done so as to ensure that you get high-quality leads which can easily be…

Do you plan to take your small business to new heights? Do you feel like your existing customer base is not enough? Does your marketing techniques need to be revamped? You don’t need to worry about all these here in this digital era. The sole solution to your problems is Social media marketing. Social media marketing or SMM is a form of internet marketing that involves creating and sharing content on social media networks so…

With the coming of social media marketing, every brand on the planet is on a level playing field now, irrespective of its size or years of expertise. Consumers, armed with their like-minded users can ‘make or break’ a brand in this age. The way a new product is introduced to the world has completely changed the face. Joan Schneider, CEO of Schneider Associates, an integrated marketing and public relations agency sums this up nicely in…