Social media crowd-sourcing can be a powerful weapon for consumer research if used correctly. It can provide important insights into how various aspects of your business could be optimized–from advertising and marketing to customer service.
Now let us look more closely at how the firms can use crowd-sourcing.
Simply put, with the aid of input from a large number of people, it is the process involved in gathering ideas, resources and/or material. Usually, the crowd in crowd-sourcing refers to third-party individuals that are not connected to the company which carries it out.
In other words, you ask people about a specific topic for thoughts and opinions and use that knowledge to fuel your business processes, service and support, and marketing efforts. With the growing number of ways to tap into digital crowd knowledge, other methods of crowd-sourcing such as crowdfunding have started to build the importance of shared views and efforts.
How and Why Social Media Crowdsourcing adds Value to Your Business
If implemented correctly, crowd-sourcing on social media would provide valuable insights inside your clients and how they think ad feel about your company. You could use it to define performance enhancement opportunities as well.
Below are some crucial approaches to add value to your company in social media crowdsourcing.
1. Get more steadfast perception about your buyers
Social media crowdsourcing is still the most successful way to fully learn your clients.
To research user behaviour and desires, you can certainly look at your analytics data, but addressing them directly offers unique insights and meaning. You will be able to get direct sources to help put a story behind how people engage with your deals and also what their expectations are you may not have fulfilled yet.
Know how to ask customers for reviews so you can recognize how they feel about your company, goods, product, or strategies. You can also gather information to understand their interests, purchasing behaviour, desires, priorities of content, points of distress, and more.
For example, a reputed agency created a Twitter poll to recognize how their passwords are handled by their followers. This even threw more strong passwords into a comprehensive guide so that they give their viewing public while they get a better appreciation for an aspect of their behaviour.
2. Boost and Enhance your Product or Service
Client reviews on social media can, however, help you identify flaws that need to be resolved in your service or product.
You will be able to see and hear directly from the end-users regarding opportunities to improve. As they frequently come into contact with your product, they are the best people to figure to see what needs fixing in order to construct a better quality product or service.
An advantage of reaching out to your followers on social media is that typically some of your most active followers and clients are the ones that will react. This will act as a focus group that has deep knowledge of your product and is inspired to help you improve them so that they can benefit as consumers.
Whilst you are able to create surveys and ask any questions, that’s not the only way to gather reviews on brand development. Read the comments on your posts, on your facebook pages, private messages and feedback.
3. Optimize your social media customer service
Crowdsourcing in social media always comes hand in hand with the feedback from customers you get from online customer service. Each comprehensive review, each new interaction can provide critical information on how your service can be strengthened and made better.
Whenever you see recurrent complaints with your service or product, like many buyers having shipment issues, you may begin to identify and fix problems affecting your company. The availability of your service team can itself be a major issue for many that brands also face. Your employees may not be flexible enough – and your limited availability is unpleasant for your customers.
So you can use these experiences to come up with a set of best practices that your team will adopt for social media customer service. Through extending your client service activities, you can also use it to enhance your current process and offer an even richer experience.
4. Evaluation Of Performance
Crowd-sourcing on social media is also a powerful tool for measuring efficiency. Whilst analytics data tells you practically everything you need to know about your success, there is one dimension about your performance that can not be calculated at all times. And this is the emotions and views of people.
It might be about a product or service, an advertising campaign, a case, or maybe even a new piece of content. If you want to get a 360-degree view of its results, you need to know how to ask these people about this for suggestions.
How to perform crowdsourcing in social media
Since you learn how crowdsourcing on social media contributes more value and vitality to your firm, you need to explore the ways of how to do it effectively. And this is the point where it gets a little confusing. Crowdsourcing, as the title implies, includes sourcing crowd data. So you may end up sharing their perspectives and viewpoints with millions and millions of people.
If there is too much data to dig through, turning it into usable information that can be incredibly challenging and time-consuming. It also makes the process of asking customers for input in a more organized way. These are a couple of guidelines to help you do this:
1. Determine your goals/desires
Many buyers may propose ways to enhance your brand, whereas others have grievances about your customer service. It may become complicated and frustrating with all types of information for various purposes.
Unless you have a specific idea of exactly what you’re looking for, understanding what to do with the data you’ve gathered is a bit tricky.
Therefore, by describing your goals or aspirations, you can launch your social media crowd-sourcing initiatives. What do you want to gain from all this? You might want to enhance customer service or you may want to find ways to improve your brand. Or maybe you want to find out about the wishes of your clients so that you can use them in your promotions.
Whatever your crowd-sourcing effort’s aim is, ensure it is clearly outlined from the beginning. You can even create multiple attempts at the same time with different end goals, just make sure that each one’s aim and objectives are specified.
You might, for example, crowd-source ideas on how to market and extended the deadline for an upcoming product. At the very same time, you might have an ongoing effort to change your customer service to social media. As you gather, evaluate and create takeaways and observations, these will have unique cadences.
2. Go For the right tactics and channels
There are several places on social media to receive feedback from customers. You might be able to:
- social media polls
- Observing and monitoring all social media comments
- Monitor Direct messages
- Propagate survey links
- Make users interact with you and let them mention you in their posts
- Also, observe the un-tagged mentions as well
Ensure you use frequently used outlets for your clients so that you have a higher chance of collecting enough data. This is a fun and informative way to engage your fans and find out more about their interests.
3. Use a dedicated team to process the data you gather
Once you’ve received the data, you’ll need people to gather, track and turn it into actionable insights. This requires creating a committed section of your social media marketing team to manage your efforts in crowdsourcing.
You will decide the best people to track your social media comments and surveys based on the objectives you have initially set to keep the game coordinated.
4. Build a common platform for monitoring and tracking
More and more data you get from social media channels, the more daunting it can be to help make sense of what you are doing. If you use a single channel to perform social media crowdsourcing, this may not be a concern. You could run Instagram Stories polls just for a specific campaign.
But when you use multiple social media sites, that’s not the case. If you have to track them all individually, you might even miss some valuable posts.
This makes it essential to have a cohesive tracking platform so that you and your team can effectively sort and handle your social networks through the data collected. It will be much simpler for you to collect every comment or reaction and prioritize the most key details.
Crowdsourcing on social media is a helpful tool for both enterprise and content developers. You can use it to notify your digital strategy, advertising plan, strategies for product design, and more. Making the most of these tips we’ve given here for a well structured crowd-sourcing approach.